Rihanna Set To Collaborate With LVMH On A New Fashion Brand | Inforistic

Rihanna Set To Collaborate With LVMH On A New Fashion Brand

Rumors circulated this week that Rihanna was launching her own line of sunglasses after she was seen in a pair of shades flaunting the Fenty logo.

The pop star has introduced both a lingerie line and a makeup range under the Fenty name (her own surname) in just two years.

But reports recently suggest that Rihanna was focused on a business far more ambitious than sunglasses. The singer-turned-entrepreneur will reportedly collaborate with luxury fashion conglomerate LVMH to begin her own high-end fashion brand.

If the reports are true, Rihanna will become the first black woman designer at LVMH. From Kanye West to Jessica Simpson — fashion and rappers, singers, actors, and reality stars go hand in hand.

But having a luxury fashion house in one’s honor has been out of boundary to most celebrities. Rihanna is looking to break this barrier.

Rihanna’s rise in the industry began with her 2013 clothing collection for the British brand River Island. But the success of her more recent undertakings, Fenty Beauty and lingerie line Savage x Fenty, has made Rihanna one of the brightest stars in an industry contending with Instagram influencers, the success of “street” brands, and one PR scandal after another. In Rihanna, LVMH has found a woman of color with influence, street cred, and a love for inclusion; she represents the way forward for fashion.


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